The Rock and John Cena spoke at a press conference today to announce that WrestleMania will come to MetLife Stadium in April 2013.
The deal, which could be worth as much as $400 million over 20 years, may be announced as early as next week, the newspaper said. The stadium will host the 2014 Super Bowl.
SportsBusiness Journal is reporting that MetLife is close to a deal to buy the naming rights to the New Meadowlands Stadium. According to the report, the deal will be worth between $17 and $18 million a year.
MetLife is in advanced discussions with New Meadowlands Stadium to upgrade its corner sponsorship at the year-old facility to a full naming-rights deal. A source close to the deal described the negotiations as “very advanced, but not complete.”
Other sources familiar with the matter emphasized that while a deal to name the home of the New York Jets and Giants, and the site of the 2014 Super Bowl, MetLife Stadium was not finalized, discussions have progressed enough that those inquiring about naming rights in the last month have been told that they were not available, though a cornerstone sponsorship could be. Several sources said MetLife is paying about $7 million a year for its cornerstone deal, and that the naming-rights package being considered would average between $17 million and $18 million a year.
For New Meadowlands Stadium, the deal would be a significant statement, as well as the ultimate up-sell. National attention has focused on the inability to land a naming-rights partner at high-profile venues like New Meadowlands and Cowboys Stadium. Executives with New Meadowlands, the Jets and Giants, and Wasserman Media Group have been in the market for years pitching the deal, which initially had a sticker price of more than $30 million a year.
The full story is here.
As you know, the New Meadowlands Stadium does not have an overarching sponsor as of yet. But it does have four “cornerstone” sponsors.
On of those sponsors is insurance giant MetLife, and they are running a campaign to enhance the fan experience.
“MetLife is one of the “Cornerstone” sponsors of the Meadowlands as well as the official insurance company of the Giants. As such, we have setup MetLife Central at the stadium and will be doing some really great prizing giveaways and fun interactive events.
Throughout the season, we will be giving fans the chance to win things like field passes, seat upgrades, VIP player meet & greets, and much more. We really want Giants fans to know that we want to enhance their experience at the stadium. We will also be utilizing green screen technology so fans can have their picture inserted into player shots and Peanuts(Snoopy) scenes.”
Visit MetLifeCentral for more details.