The National Football League will continue its long history of honoring veterans and active duty members of the military with its annual Salute to Service campaign. For every point scored during the NFL’s 32 designated Salute to Service games, the league will donate $100 to each of its three core, military non-profit partners – Pat Tillman Foundation, USO and the Wounded Warrior Project® (WWP).
The Salute to Service campaign, which began during last night’s Chiefs-Chargers game on NFL Network, is designed to unify and elevate the extensive military appreciation work of the NFL and its clubs. Throughout November, teams will designate one home game to honor the military. During these games, teams will display a number of Salute to Service-branded elements in stadiums, with the majority in and around the end zone in order to highlight the league’s new donation program tied to scoring. Branded elements include goal post wraps, pylons with camouflage ribbon decals, wall banners and the words Salute to Service written in the back of the end zone.
Additional on field elements featuring camouflage include ribbon lapel pins, Gatorade towels, Nike and Under Armour gloves for players, captain’s patches and camouflage ribbon footballs used during every play. Game used items will be collected following Salute to Service games and auctioned on NFL Auction (nfl.com/auction), with 100% of net proceeds donated to the league’s three core military non profit partners.
The NFL and USAA, the NFL’s Official Military Appreciation Sponsor, are continuing their annual Salute to Service Award, which recognizes NFL players, alumni, coaches, owners, executives and front office staff who demonstrate an exemplary commitment to honoring and supporting the military community. This year’s nominees will be announced later this month. USAA is a leading provider of insurance and other services to members of the U.S. military and their families.
When all 32 teams take the field during the Salute to Service campaign, branches of the U.S. military will be represented on their helmets. Conceived by USAA, a new initiative will enable NFL teams to deepen their connection to the military community by identifying local military units from each branch of service to honor on game day. Teams will wear helmet decals honoring military branches with their insignia (Air Force, Army, Coast Guard, Marine Corps and Navy), and the stories of connection between clubs and local units will be highlighted throughout the Salute to Service campaign in broadcast and online.
The Giants will welcome home Soldiers of the Fighting 69th, a NYC based Army National Guard Infantry Unit during their November 4 game. Military VIPs will represent the services during the coin toss. The Giants will present a check to Building Homes for Heroes, and JP Morgan Chase will present a home to a wounded warrior. The United States Marine Corps Silent Drill Platoon will perform during the halftime show.
The Giant captains will be wearing the below patch on their jerseys, as tweeted out by Giants’ equipment director, Joe Skiba:
— Joseph Skiba (@blancoshadow) November 2, 2012